Haritha Fertilizers

Marketing Services

The complete farmer satisfaction through best services is the drawing force of HFL’s marketing, strategy. The Company has expanded its programme from improving the crop productivity at farm level to the over all development of the farming community.

To provide to the farmers high quality products in the right time, HFL has an extensive and integrated marketing network.

The Company provides a comprehensive capsules of various fertilizer promotion activities, which includes agronomical programmes, use of extension media, publicity and farmer development programmes.

Soil testing services

Soil testing services are provided free of cost to the farmers to advocate the balanced use of fertilizers at economic levels. One mobile soil-testing unit caters to the need of the remotest of remote farmers in far areas and provide technical guidance to the farmer at field level.

Other farm services

Other farm services include fertilizer demonstration on cultivators fields, field days, fertilizer/farmers Mela, pilot project, adoption of villages etc. HFL also conducts various training programmes to educate the farmers on the balanced use of fertilizer and its timely application besides providing guidance on pesticides & fungicides.

HFL’s Farmer Training Centre at vijayawada caters to the training needs of small and marginal farmers, particularly those belonging to tribal areas in the State of Andhra Pradesh. The training schedules are tailor made to suit the requirement of thefarmers.

Marketing and Arrangements:

Granulated fertilizer mixtures are having special features, which enhances the yield of crops. The specialty is that.

It remains with the root zone of the plant for longer time when compared with powder/ straight/hand mixed fertilizers with proper nutrients required for the plant.
It is easy for sowing along with seeds.
Mainly in the case of rain fed cultivation these NPK granules extend resistance ageist draught to the plants for a period around 15 days after application. Providing moisture to the stem in case of failure of rains due to the very hygroscopic nature of NPK granular fertilizers which the common farmer in India is aware off.
The NPK grade granular fertilizers are cheaper when compared with complex fertilizers extending the same quality like complex fertilizers.
Any grade of NPK fertilizer can be produced depending upon the soil / crop requirements which cannot be produced by a big complex fertilizer plants.
The existing 2 Nos. 500 TPD NPK granular fertilizer plants have built in extra capacity of 33%. It has no pollution of any sort, like dust pollution, air pollution and water pollution, occurrence of any pollution of miner nature will be a big loss to the industry by way of loss of ingredients and by cost for pollution control measures.
The demand for these NPK granular fertilizers from the farmers is increasing day by day and it is expected to raise by four folds with in half of a decade to come. Hence, 2 Units of 500 TPD NPK granular fertilizer projects were established to serve the needs of not only farmers of Telangana districts but also the needs of neighboring Districts in Andhra area, Hence, will be totally feasible.

It is evident from statistics of Department of Agriculture, A.P. Hyderabad, that there is short supply of fertilizers from the existing manufacturing companies and there is heavy demand as on now and will also increase to many folds due to addition of irrigated ayacut that will be added to the existing ayacut due to ‘Jalayagnam’. Hence there will be increasing demand for these grade fertilisers in future so there will not be any problem for marketing the entire production of the unit.

The Group is already in the trade of fertilizers under the brand name of ‘Nandi brand’ manufactured by Agri green fertilizers and Balaji fertilizers. The above units are sister concerns of Haritha Fertilisers Limited. They have wide net work of dealers through out Andhra Pradesh for marketing chemical fertilizers.

X. Operations:

Period		Qty. Sold(in Tons)	Sales Value(in Lakhs)	Remarks
From	To	Qty. Sold(in Tons)	Sales Value(in Lakhs)	Remarks
Oct - 08	March - 09	17,666.040	1391.25	With all teething Problems
April - 09	July - 09	30,963.000	2766.26	Including Damaracherla Unit
1st July – 09	31st July - 09	6,536.000	495.19	Only Damaracherla Unit (included in the above sales)

Marketing Network

Haritha manufactures N.P.K Granulated Mixture and markets the product under the brand name “NANDI” brand. It also produces 4 types of “Nandi-SSP” and Zn Sulphate Mg Sulphate N.P.K Mixture. In order to help the farmer enhance the soil quality and increase productivity, we have embarked on an ambitious project to manufacture and other organic manures.

The marketing territory of Haritha consists of the entire state all Region, Telangana,Andra and part of Rayalasima. Haritha enjoys a distinct preference among farming community all over it’s marketing territory because of superior quality, good packaging and compatibility with major crops of the area. Field marketing activities is undertaken by a widespread marketing network comprising well-trained marketing officials. It is the Lead Fertilizer Supplier (LFS) in the NE Region with a market share of more than 90%. Haritha is having its Corporate marketing office at jublihills and State Marketing Offices at Hyderabad &Kadapa to coordinate marketing activities and for meeting the requirements of Haritha N.P.K Mixture of state, It has it’s own dealer network of around 1500 dealers including Cooperative societies/ Institutional buyers & Private dealers. Thus the Company has a well spread retail outlets comprising Private/Cooperative/Krishi Kendras for wider reach & better marketing of its products.